New Delhi: On Wednesday German luxury carmaker BMW announced the registration of a non-profit company – the BMW India Foundation – to implement, plan and oversee all corporate citizenship projects of the automotive group in India. The group firm includes BMW India, BMW India Financial Services, and BMW India Leasing.
BMW Foundation India said in a statement that “The Foundation will move beyond the current programs to generate greater awareness and promote the causes through various partnerships and organizations.”
Its mission is to act as a catalyst to enable, empower, and enrich individuals to re-imagine a better future. The statement states that the foundation is increasingly working towards its objective of positively influencing, collaborating, motivating, and leading individuals and society.
The foundation’s broad focus areas include skill development, road safety, community development, and health and hygiene. The company stated that it would carry on with ongoing engagements and constructively engage with diverse stakeholders to scale up impact and achieve effective social objectives.
President of BMW Group India, Vikram Pawah said that responsibility towards society and sustainable development are important pillars of BMW Group’s corporate philosophy. By the BMW India Foundation, this agenda is now being strengthened in India.
” The BMW India Foundation will work dedicatedly in a number of priority areas, which align with the Sustainable Development Goals. Corporate citizenship is an essential part of our perception as a responsible business enterprise and is considered as an investment within the future,” he stated.
The BMW India Foundation has contributed Rs 3 crore to the fight against the COVID-19 pandemic, the statement said.
