New Delhi: Offer is going on on the purchase of liquor in the capital Delhi. Due to this, long lines of people are seen outside liquor shops. But, it is important for you to know that there is no offer or discount running on liquor in every shop and one bottle is not getting another free.
New excise policy has been implemented in Delhi
Actually, after the implementation of the new excise policy, there is a lot of discount on liquor in Delhi. In some places cheap liquor is also being available from Gurgaon. Due to this, there is a crowd at the liquor shops. These crowds remind pictures of the crowd that gathered after the liquor shop opened after the lockdown during the Corona period.
Delhi government has fixed the maximum retail price
Let us tell you that in November 2021, the new excise policy was implemented in Delhi. Under the new excise policy, the government has fixed the maximum retail price, but competitive pricing is allowed with the vendors.
That is, liquor contractors cannot sell liquor at a price higher than the price fixed by the government, but they can sell it for less. It depends on the shopkeeper that at what price he sells and what to offer. This is the reason why all liquor shops in Delhi are not getting discounts. People are buying liquor by going to the shops where liquor is being discounted.
How long will the offer on liquor last
Let us tell you that the offer of free on one bottle, the second bottle free on one bottle and the other liquor box free on one box, is going on in Delhi for several days. But, this will last only as long as there is stock with the liquor shops. According to media reports, this offer is expected to last till the end of March.
Why liquor is getting cheaper in Delhi
Actually, liquor shops have to finish their stock by the end of March. The license will be renewed in the new financial year. For renewal of license, shopkeepers are exhausting the stock by giving attractive offers. This is the reason that in many places a discount of up to 35 percent is being given on the price of liquor.
