According to Ezetap, there has been an increase in debit card EMI transactions and no-cost EMI offers. There has been an increase of 220 percent in EMI transactions in July 2021 as compared to EMI transactions in February 2020.
An increase in EMI transactions has been seen amid the spread of Corona epidemic across the country. According to Ezetap, there has been an increase in debit card EMI transactions and no-cost EMI offers. There has been an increase of 220 percent in EMI transactions in July 2021 as compared to EMI transactions in February 2020. Due to the Corona epidemic, there has been a decline in the purchasing power of customers across the country. In this pandemic, customers have saved themselves from buying and paying for products with single bulk payment. Due to this, the sales of all the brands have also been affected.
Ezetap, a leader in the field of digital payments, said that there has been a 220 percent increase in EMI transactions in July 2021 as compared to February 2020. There has been an increase of about 18 percent in the total transaction of EMI volume. Let us tell you that this increase has happened in the mobile and consumer durable segment, whereas before Corona, that is, in March 2020, this growth was 9 percent.
Which cities grew by how much?
The country’s capital Delhi is at the forefront of EMI transactions. An increase of about 258 percent has been seen here. After this, there was an increase in EMI transactions in Bangalore also during this period. There has been an increase of 206 percent as compared to February 2020. Apart from this, there has been an increase of 230 percent in Ahmedabad and 210 percent in Pune. According to Ezetap data, people have adopted EMI transactions during the pandemic.
Let us tell you that apart from Metro City, it has also seen an increase in Tier 2 and Tier 3 cities. Let us tell you that these products play a positive role in influencing or increasing sales.
