Netflix Cuts Prices in India: Netflix has cut the prices of its subscription plans in India. The new rates of these four plans will be applicable from December 14, 2021. Know what will be the new rates now.
Netflix Cuts Prices in India: On one hand, where Amazon has increased the price of Amazon Prime membership from 14 December 2021. On the other hand, its rival company Netflix has decided to reduce the price of its 4 subscription plan in India. The new rates of these four plans will be applicable from December 14, 2021. The company is looking to add more and more users with it in India. This decision has been taken under the same strategy. Let us now know how much money you will have to spend for which plan.
How much change in which plan
The company has reduced its popular mobile plan from Rs 199 a month to Rs 149 a month. This plan is the most subscribed. Half of the total users of Netflix are under this plan. The biggest relief is given in the basic plan. The price of this plan was Rs 499 earlier, but after the change, it has now become Rs 199. At the same time, the standard plan of Rs 649 has been reduced to Rs 499. Apart from this, the premium plan of Rs 799 has also been cut. Now you will have to pay Rs 649 for this plan.
Still far behind other companies
According to estimates by Media Partners Asia (MPA), Netflix lags far behind in terms of subscription users worldwide. It has around 5.5 million subscribers as of December 2021, far less than Hotstar Disney’s 46 million and Amazon Prime’s 21.8 million.
Ahead in terms of revenue
On the other hand, if we talk about revenue, then Netflix is seen ahead of other companies in this. Netflix’s subscription revenue share was 38 percent in 2020. Amazon Prime’s subscription revenue was 19 percent and Disney Hotstar’s was 21 percent.
Two-way relief to customers
Announcing the new rates, Monica Shergill, Vice President, Netflix Content in India said that the company is giving a two-way gift to its customers. On one hand we are cutting down on subscription plans, while on the other hand the scope of content is increasing.
The benefit of reducing the rate can be
Experts believe that Netflix’s decision to cut subscription plans can benefit it. This can increase the number of its customers.
