In a big development, God of Cricket: Sachin Tendulkar has now joined Paytm family.
It’s not yet clear whether he will be joining as brand ambassador or not.
None the less, Sachin Tendulkar joining Paytm makes them as God’s own Company!
We are excited about this association, no doubts about it.
Sachin Tendulkar Joins Paytm Family
Paytm founder Vijay Shekhar Sharma has informed that Sachin Tendulkar has joined Paytm family.
Announcing on Twitter and Facebook, Vijay Shekhar Sharma said, “Onboarding our newest family member !”
There was no further information shared.
However, based on the comments and reactions coming in, it’s almost sure that Sachin Tendulkar will be the new brand ambassador of Paytm brand.
Brand Sachin Tendulkar Will Help Paytm?
The brand ‘Sachin Tendulkar’ is valued around $25 million or Rs 190 crore, as per a recent brand valuation conucted by Duff and Phelps.
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As per them, Virat Kohli is the biggest sports celebrity right now.
If we talk about Sachin Tendulkar, then his brand is already 30 years old, and hold immense value in India and abroad.
Hailed as the God of Cricket, Sachin is visible across several advertisements, marketing campaigns and several brands have made him as the brand ambassador already.
Some of the brands endorsed by Sachin includes: MRF Tyres, Britannia biscuits, Aviva life insurance, jp group cement, coca-cola, luminous power back up solution, musafir.com, Audemars Piguet watch, Kaspersky internet security, ADIDAS, Castrol, boost, national egg coordination committee, visa, Philips, ICC Cricket World Cup 2015, Indian Olympic Association goodwill ambassador, Skill India Mission.
It would be interesting to observe how Sachin Tendulkar’s branding power helps Paytm to expand their presence, and create a better positioning.
This is a developing story, and we will keep you updated, as more details come in.
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