Food delivery platform Swiggy has decided to sharply increase the charges of its ‘Swiggy Super’ programme.
The food delivery startup has decided to increase the monthly plan of ‘Swiggy Super’ of ₹79 to nearly double of ₹149. Similarly the three months plan will now be charged at ₹349 instead of the current plan of ₹179.
The new charges will be applicable for the existing ‘Swiggy Super’ members and will charged upon the renewal of the programme. The new rates will come into effect from 8 January 2020.
However, if a consumer subscribe to the ‘Swiggy Super for the first time, the food delivery startup will continue to charge the previous rate of ₹79 for one month and ₹179 for three months.
The company has also clarified that it is going to increase the charges of the ‘Swiggy Super’ in an response to a tweet when asked about the increse in charges of ‘Swiggy Super’ programme. It further added that it will roll out new offers and discounts for the subscribers of the membership programme.
The company will continue to deliver the food without any delivery charges to any subscriber of ‘Swiggy Super’ when the total amount the bill is more than ₹99 per order.
Swiggy has sent specific mails to the subscribers of the ‘Swiggy Super’ and informed about the hike in the membership programme.
The food delivery startup has posted a six-fold increase in losses for the financial year-ended March 2019 (FY19), on account of heightened expenses which went up by four-fold during the same year at a time when the five-year-old startup has been expanding rapidly across the country to keep up with intense completion in the food delivery segment.
Swiggy posted a net loss of ₹2,367 crore in FY19, which is a substantial increase compared to ₹385 crore losses posted a year ago in FY18. The startup however grew its revenue by three-fold in FY19 which stood at ₹1,128.3 crore, compared to revenues of ₹417 crore reported a year ago.
