Coca-Cola owned Vitaminwater is offering prize money worth $100,000 (about Rs 72-lakh) if you can live without your smartphone for one year
HIGHLIGHTS
- Vitaminwater is running scroll free for a year contest
- The contest requires you to not use a smartphone for one year
- $100,000 or Rs 72-lakh is the contest prize money
Vitaminwater — a Coca-Cola company — is offering prize money worth $100,000 (about Rs 72-lakh), if you can live without your smartphone. The US-based company is running the vitaminwater scroll free for a year’ contest that aims to challenge people to ditch their smartphones for one whole year.
The company is accepting entries till January 8, 2019 in the form of a unique and creative tweet or an Instagram post based on which the candidates will be short-listed, post which they have to live without a smartphone for a year.
The participants will not be totally cut off from civilization. They will be a given 1996-era phone, possibly a feature phone with no internet connectivity for making calls. They are also allowed to use a desktop computer or a laptop during the period, and even voice-activated’ devices like Google Home or Amazon Echo. But no smartphone or tablet, be it yours or others.
For a chance to get selected you need to Tweet or post on Instagram explaining creatively how you will spend your year ahead without a smartphone and post it along-with hashtags #NoPhoneforaYear and #contest.
Now there are possibilities that you may last for 6 months without your dear phone and not beyond. The company offers $10,000 (about Rs 7.2 lakh) if you really lived without a smartphone even for that much time.
The Coca-Cola-owned company says it will judge submissions majorly on three points, creativity and originality, humour and how best it fits the brand tonality and persona’. The submission that scores highest will win.
To testify of not having used (or touched) a smartphone for one whole year, the participants will have to go through a lie-detector test at the end of the contract period.
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