TCS has also posted videos of various campuses including TCS Think Campus Bangalore, TCS Sahyadri Park Pune as part of social media campaign, as well as the recent virtual campus tour of TCS Olympus Mumbai. However, this campaign does not seem to have any significant effect on the employees.
The process of work from home (WFH), which started in the Corona Pandemic, is still going on in many companies. However, companies are trying hard to call the employees back to office and are motivating them to do work from office in various ways. Among these companies there is also TCS led by Ratan Tata, the country’s largest tech company. The company is running a campaign, but this too does not seem to have any significant effect on the employees.
Taking support of social media
According to Business Today, Tata Consultancy Services (TCS) is taking the help of social media to call the employees back to the office. In a campaign launched a few weeks ago, the Indian tech giant is trying to revive employees’ nostalgia about working from office through social media posts. For this, the company is posting photo-video posts on platforms like Facebook and Instagram.
Working experience in office
TCS is using the hashtag ‘TogetherWeBelong’ to promote work from its office and recall employees. Apart from this, employees are being motivated with the hashtags ‘OneTCS’ and ‘PeopleOfTCS’ on social media handles and the experience of working from office is being highlighted.
Videoed posts from campuses
Under its social media campaign, the company showed various office premises including TCS Think Campus Bangalore, TCS Sahyadri Park Pune through video. Along with this, the company has also recently posted a virtual campus tour of TCS Olympus Mumbai to engage the employees. However, this campaign does not seem to have any significant effect on the employees. In other words, all these efforts are also proving to be unsuccessful in disillusioning the employees about work from home.
Employees expressed this opinion
Talking to Business Today about this TCS campaign, an employee working at the company’s Bangalore campus said that he prefers to work from home instead of working from office. Working from home is better in terms of convenience. The employee said that I personally feel that I am more efficient if I do not have to spend time commuting to and from work. During this, that employee also mentioned the 25/25 model of the company. ‘I wish the 25/25 model was already there, would have made life relatively easier,’ she said.
Other employees did not take TCS’s social media campaign positively, voicing themselves in favor of work from home during the conversation. Many employees even started complaining about the lack of facilities at various campuses of the company, while some said that traveling to the offices was a burden on their pockets.
TCS’s 25/25 Plan
Significantly, in the past, TCS Chief Operating Officer NG Subramaniam (N. Ganapathy Subramaniam) had said that, ‘We do not believe that for 100% productivity, more than 25% of our employees need to work from office. Is.’ He believes that by adopting the new model of 25/25, less office space will be required in the future. Under this model, each employee will spend only 25 per cent of the time in the office. 75 percent of all team members will have to be in a single location for the project team.
