New Delhi, Tech Desk. Samsung recently announced that users will be able to buy their favorite smartphones online through their local offline retailers. For this, the company partnered with Benow Digital Payment Platform. Now users will be able to buy their favorite electronic items, TV, fridge, AC etc. online from local offline store. Samsung announced this by extending its partnership with Benow. Let us tell you that Samsung has been selling whole appliances in the Indian market for a long time. Due to the Coronavirus lockdown, the company has taken this step to deliver the goods at home to its users.
Now you can buy online from Samsung’s home appliances e-commerce platforms as well as local offline stores. The company has made this partnership especially for the users of small cities and towns. Leading e-commerce platforms do not provide their service in these small cities and towns. For this reason Samsung has announced to sell its products in association with local retailers. The company has connected more than 5,000 offline retailers for this. The company believes that more offline retailers are going to join them in the coming week.
Due to Coronavirus, the entire industry is currently focusing on contactless product sales. So that users do not have to get out of the house and the market cannot get crowded. Samsung’s O2O (offline to online) model was rolled out last month. Users are very fond of this platform. The company claims that with the help of contactless offline to online platform, not only the customers are going to benefit, but the offline retailers will also see an increase in the consumer base. Users will be able to buy items of their choice online from their nearest offline retailers.
